Our content plans take into account onsite and offsite Topical analysis. We utilize tools that show us just how Google and other search engines interpret your brand’s purpose, and work with you to develop a strategy that results in market-leading content production.
Big Fork Content structures content creation into 3 categories: Hub Content, Help Content and Big Content. From there, we work on each category’s specific requirements and challenges. These categories have been slightly adapted from what Google recommends, and they provide the foundation for Big Forks Content planning perspective.
A type of content produced on a weekly or monthly basis; or in an optimized state. This includes content with a clear purpose and specific perspective that hits your target market’s passion points, such as vertical-specific content about your product lines or services. Example: https://www.americanexpress.com/us/small-business/openforum/explore/
What information is your target market seeking out via the search engines? What pain points can you help solve? Help content should be recursive and provide a complete library of topics and media types that cover all areas, including product demos, knowledge base content for self-guided assistance and customer driven support, and how-to guides. Example: http://www.swimuniversity.com/
What content would you like for your entire audience to know about? This type of content may only be published once or twice a year, but it provides a powerful way to deliver industry-relevant content. Your Big Content pieces should be so compelling that your competitors can’t help but talk about them. Example: http://www.luckygunner.com/labs/5-56-vs-223/
While each type of content is important, we don’t recommend tackling each area at once, as it can be a serious investment in your time and money – we know because we have managed all three in symphony. At Big Fork, we work with our clients to prioritize their own unique Content Plan, optimizing one category at a time based on the needs of the company.