B2B business models present a unique opportunity in which customers are able to find businesses that solve individualized problems via oftentimes obscure, non-competitive search results. This means that your business can find customers when you actively share knowledge through rich web experiences.
E-commerce content comes in many different forms, from Product images all the way through to Demo videos of your products. Big Fork Content has experience deploying content teams in charge of overhauling and spearheading content generation for major e-commerce players.
Lead generation experience comes in handy when you consider the end outcome of generating and sharing content in the first place. You seek an ‘exchange’ of sorts, for the value of the content in relationship to the value of that individual's contact information. We place content in a way that helps solicit enough trust to encourage business action.
Topical Optimization combined with User Satisfaction Focused KPIS are the way forward. Modern SEO looks completely different than it did just 1.5 years ago. Enter Content Experience Optimization (CEO). Ahh acronyms. You love them, and you hate them. Well, you really just hate them. They get overused and misused, depending on who […]
Big Fork Content was a vision that started in 2011. Brian Chappell, Big Fork Content’s leading investor and founding partner, saw a need to focus and optimize businesses content. As a prior SEO agency founder and operator, Brian realized the need for a focused agency offering. Brian saw Web Design/Web […]