Content Experience is the new SEO


As the tides have shifted in Search marketing, Big Fork Content finds itself ahead of the curve. Our methods for content production and optimization require elbow grease and a persistent attitude towards creating and building the best.

Our services are strongly rooted in the following concepts:

  • Generating quality content over quantity
  • Looking at a long term vision instead of staying focused on short term goals
  • Utilizing internal content sourcing rather than outsourcing it all to the ‘agency’
  • Exploring audience alignment versus focusing on achieving the #1 ranking for a given period of time
Results Driven

At Big Fork Content, our experience has brought real results for businesses, and we have created category leaders in several verticals. Over time, it hasn't been uncommon to see these leaders shaping entire industries and elevating their brands to a level of thought leadership never seen before.

When executing a cohesive content production plan utilizing many of the concepts outlined on this site, it's possible to generate search traffic in a sustainable fashion.

Content Experience is the new SEO

Google and other search engines are moving away from traditional SEO tactics that resulted in numerous businesses getting into trouble over the years, with traffic levels continuing to stagnate for many. Big Forks recipe for content success is battle-tested and has stood up to changes in search engine algorithms over the years. If you are still trying to take short cuts with content creation and think modifying Title tags and Meta Descriptions will get you to where you need to go, then you are, or soon will be, in for a rude awakening.

Now is the time for brands to invest in content experience as ranking tides shift towards quality over quantity.


Specialized Content Services


B2B business models present a unique opportunity in which customers are able to find businesses that solve individualized problems via oftentimes obscure, non-competitive search results. This means that your business can find customers when you actively share knowledge through rich web experiences.


E-commerce content comes in many different forms, from Product images all the way through to Demo videos of your products. Big Fork Content has experience deploying content teams in charge of overhauling and spearheading content generation for major e-commerce players.


Lead generation experience comes in handy when you consider the end outcome of generating and sharing content in the first place. You seek an ‘exchange’ of sorts, for the value of the content in relationship to the value of that individual's contact information. We place content in a way that helps solicit enough trust to encourage business action.

Typical Client Engagement


During the first 30 days, we immerse ourselves with the companies who partner with us. We take that time to fully understand the ins-and-outs of the business and learn intricacies all the way down to personality traits. We often like to meet face-to-face and onsite, to discover what we truly need to make sound digital content recommendations.


At this stage, we attempt to prioritize a list of recommended changes and put forth our years of knowledge and experience into a compiled list of actions to be taken. Many times, these actions require development and technical involvement outside of the creative process, so we prefer to work with companies that already have those basic mechanisms in place in order to achieve change.

Present Audit Findings

We present audit findings to key stakeholders and team members that are necessary for the execution of audit change requests and work together with the team for quality assurance purposes.


Once the initial discovery and audit are out of the way, we will be fully-prepared Consultants who can advise and/or execute a plan of action that will be carried out for the next 6 months.


Big Fork Content works closely with our staff to create actionable change towards the content production process.


Modern SEO Looks Different Than it Did Just 1.5 Years Ago

Topical Optimization combined with User Satisfaction Focused KPIS are the way forward. Modern SEO looks completely different than it did just 1.5 years ago. Enter Content Experience Optimization (CEO). Ahh acronyms. You love them, and you hate them. Well, you really just hate them. They get overused and misused, depending on who […]

Brian Chappell, BJK Investments launch Big Fork Content

Big Fork Content was a vision that started in 2011. Brian Chappell, Big Fork Content’s leading investor and founding partner, saw a need to focus and optimize businesses content. As a prior SEO agency founder and operator, Brian realized the need for a focused agency offering. Brian saw Web Design/Web […]

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